![]() Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures. Oliver Ripley, CEO of Habitas added: “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.” This approach reflects RCU and Habitas’ shared focus on social and sustainable development.Ĭommenting on this collaboration, Amr AlMadani, CEO of the Royal Commission for AlUla said: “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. With the first phase delivering 50 keys by the first quarter of 2021, Habitas is planning to empower and enable AlUla’s communities through micro-economies within the hotel, tourism, and the wider hospitality industries. ![]() AlUla’s heritage sites are set to re-open to visitors in October. The resort will enable light-touch, local experiencesĪlUla, in north-western Saudi Arabia and home to the country’s first UNESCO World Heritage Site, Hegra, has undergone an experiential tourism transformation in recent years. It began as a diverse community of people who would come together around immersive events, seeking human connection, authentic experiences and a better future. Habitas, a brand popular with a new generation of discerning travellers, has resorts in Tulum, Mexico, and in other locations in Asia and Africa. ![]() RCU is expanding AlUla’s economic opportunities through light-touch tourism and sustainable development, while Habitas is redefining modern luxury by focusing on bringing likeminded but diverse travellers together, who prioritise human connection and experiences over the traditional luxury experience of five-star hotels. The focus at Habitas is not about materials but about the creation of experiences and long-lasting memories.The Royal Commission for AlUla (RCU) has started construction of a new community-focused, eco-friendly resort in the desert canyons of Ashar Valley AlUla following the signing of a new partnership with Habitas. Or head on a horse riding tour of the ancient desert sights of AlUla. Witness traditional Saudi music concerts and partake in lectures on Saudi society and AlUla’s history. This includes a range of exciting and immersive activities to introduce visitors to authentic Saudi culture and history. Habitas is redefining modern luxury by focussing on bringing like-minded but diverse travellers together, prioritising human connection over the traditional concept of luxury. The Habitas model also places a focus on shared “rituals” including sunset ceremonies and a “sound sensorama”. They will be 3D printing each of the modular rooms and shipping them to AlUla themselves so that they are in charge of the entire supply change. Habitas aims to bring guests closer to the surrounding heritage and environment, taking an innovative modular approach ensuring minimal ecological impact. Habitas AlUla blends seamlessly with the rugged heritage and landscape of the surrounding Hegra, a UNESCO World Heritage site that houses the remains of the ancient Nabatean civilisation.
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